Who We Are

Scott Arsenault - Principal Consultant

Scott Arsenault brings more than 15 years of executive leadership in retail—spanning sales, marketing, operations, and real estate—across both corporate and franchise environments. With hands-on experience managing P&Ls, building high-performing teams, leading ERP implementations, and navigating complex growth stages, Scott has sat in nearly every seat at the table. He understands firsthand the pressures that come with scaling a business—and how to bring balance to the chaos.

What sets Scott apart is his holistic, pragmatic approach. As a true generalist, he knows enough about every part of the business to spot the gaps, ask the right questions, and know exactly when to call in deeper expertise. He’s built a trusted network of specialists and partners, and often acts as the connector—linking his clients with the right people, tools, and solutions at the right time.

Scott works best with founder-led or franchise retail businesses that have the vision and momentum but need extra clarity, structure, or “oomph” to break through the next barrier. Whether he's redesigning org charts, pressure-testing strategy, or guiding a marketing pivot, his goal is always the same: help CEOs align their business for sustainable, scalable growth—without losing what made it special in the first place.

A man smiling while sitting at a desk, using a laptop, with a small dog sitting on his lap. The office has a window and framed animal artwork on the walls. A takeaway coffee cup and office supplies are on the desk.

By The Numbers

Award plaque with "Canada's Best Managed Companies," "Ren's Pets," and "Winner 2023" text.

2x

Canada’s Best Managed Company Winner

List titled 'The Best In-Store Experiences in Ontario 2025' featuring ranked brands with scores: #1 L'Occitane 95.8, #2 Lee Valley 95.4, #3 Ren's Pets 95.3, #4 David's Tea 95.2, #5 Global Pet Foods 95.1, #6 Lush 95.0, #7 Saje Natural Wellness 94.7.

Top 3

Leger Award for Best Customer Experience

A group of people participating in a ribbon-cutting ceremony for a pet-related store, with an inflatable archway above displaying the text 'for your pet's best life'. A dog is visible near the people.

15+

Years of Experience in Retail

Group of five people smiling at a trade show or expo stand with product displays in the background.

200+

Expert Contacts

Behind the Numbers

Testimonials